Alprolix
It’s a big decision when someone decides on a hemophilia b treatment that works for them. Treatment Signing Day is a celebration of patients ‘picking the Alprolix hat’ and finding a treatment that’s right for them.
This was a blast to work on, as I was only asked to help come up with jokes and help out on the production, and the team on this one was DA BEST. If you ask me, my dumb jokes are what helped this bad boy win an Effie!
Creative Director - Mike Beamer
ACD Art - Mike Pearson
ACD Copy - Justin Miller