American heart association:
Missed.strokes
It all started with a joke about Rudy Giuliani.
For Stroke Awareness Month we partnered with the American Heart Association, scrubbed Twitter to find the most common accidental hyperlinks, and redirected those links to a site that teaches people the signs of a stroke.
AWARDS:
Chicago Addy (Silver)
Shorty Social Good (Twitter Campaign)
One Show (Social Media)